About Sally Danton
SDX Consulting was founded by Sally Danton. Sally is a results-driven Programme Management Practitioner & Chief of Staff with extensive experience working closely with multiple Managing Directors, C-Suites and Executive leadership teams to deliver transformative change across high-impact programmes within the transport industry.
Our experience includes working for the UK's largest train operator GTR and more recently at the world renowned Elizabeth line. We are skilled in optimising corporate governance, streamlining business processes, working collaboratively with leaders to shape strategic direction, and enhancing Business Support operations within a regulated sector.
We most recently led the demobilisation of the MTR Elizabeth line concession, from programme initiation through to business transfer in May 2025.
With a focus on exceptional customer service, strong stakeholder management and an unforgiving attention to detail, we work with you to ensure that your project is a success, and your business objectives are achieved to the highest standards.
We have extensive experience in the Middle East, which allows us to understand the nuances of working across different markets and cultures. This global perspective enables us to deliver solutions that are both practical and adaptable, ensuring our clients achieve sustainable success wherever they operate.
Our approach is rooted in delivering change with confidence, clarity and compassion, ensuring results for our clients who need trusted expertise to navigate transformation and growth.
At SDX Consulting Ltd, our mission is simple: Excellence in Strategy. Precision in Execution. Powering Transformation.
Recognition from Industry Professionals
Hear from some of the people we have worked with...
Nick Arthurton, Concession Director
Sally led the development and delivery of the MTR Elizabeth Line concession demobilisation programme from 2023 through 2025. Her success was driven by a powerful combination of commercial and political acumen and effective programme controls. Navigating sensitive stakeholder relationships and managing simultaneous, cross-organisational transactions, she provided crucial executive reporting and successfully completed the programme on time, ensuring a seamless transition between operators.
Mike Bagshaw, Managing Director
Sally built the Chief of Staff role from the ground up, becoming a trusted partner and advisor to the MTREL leadership team. She formed strong, meaningful relationships with the Executive Directors and SLT and was the go-to person for driving actions to completion. Sally combines strategic insight with operational excellence, ensuring priorities are met and governance standards maintained. Her expertise and proactive approach were instrumental in supporting the business success.